Common Causes of Negative Online Reviews from Consumers and Ways to Avoid Them, Part 1

Customer complaints are a part of having a business, regardless of the quality of your products or services. However, if you understand how to manage and mediate consumer complaints, you’ll be well equipped to resolve any challenges you may face, and avoid any damage to your business. Refer to Part 1 of our guide for some of the most common customer complaints and how to handle them effectively.


Disappointment With Products


One of the most frequent complaints comes from consumers that are not satisfied with their purchases. Many of these product-based inquiries are associated with order errors, broken products, or items that simply do not meet the consumer’s expectations. If several customers post negative product reviews on your company’s website, it can have a negative impact on your company’s reputation.

The best means of preventing instances of product disappointment is to focus on product quality and expectation management. When it comes to quality control, you will need to go above and beyond to make sure all orders are 100 percent accurate and that products are in faultless condition before delivery to customers.


In addition to ensuring quality control, you will also have to manage your customers’ expectations by providing the optimal product descriptions. If you neglect to feature comprehensive descriptions, customers may get the wrong idea about a product you are offering, which often leads to product dissatisfaction. Make sure you provide thorough descriptions, several detailed photos, and a complete description of your return policies so customers have a good idea of what they can expect before they make a purchase.


Poor Customer Service


Low-quality service can force customers to take their business elsewhere in a matter of seconds. A few of the most prevalent service complaints revolve around poor manners, lack of knowledge, or slow service. While many customers see things differently when they are unhappy with the service they receive, one of the most efficient ways to prevent these complaints is to invest your time in creating a company culture centered on fair treatment and common courtesy.


Ensure all members of your team understand the importance of conveying respect for customers by providing comprehensive training and continuously expressing the importance of customer service.

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