How Important Are Online Reviews?

3 Reasons Your Online Reviews Matter

You have a lot to do to prepare your business for the upcoming holiday season. You may have had a few bad reviews last holiday season, and you wonder how they will impact this year’s traffic. Can they really keep a customer from buying your product or service if you offer the best value? Read on to discover the importance of customer reviews for your business.

Review Statistics

Online reviews have a major impact on customer behavior. Consider these statistics:

  • 90 percent of shoppers check reviews before choosing a business.
  • 88 percent say online reviews carry as much weight as a personal recommendation.
  • 92 percent of users choose local businesses only if they have a four-star rating or higher.
  • 72 percent say they act after reading just one positive review.
  • 86 percent of individuals say they’re much less likely to buy from a company with negative reviews.

Reviews Impact Search Engine Rankings

User reviews don’t just affect buying decisions. They can also help with search engine optimization. When you allow customers to post reviews on your website, each review adds to your unique content. Customer feedback helps improve organic search rankings.

When clients submit reviews to third-party sites such as Yelp or TripAdvisor, Google’s local search algorithm associates that data with your business. The more good reviews you have, the more likely you are to end up on Google’s local three-pack.

Negative Reviews Hurt Sales

Unfortunately, customers are more likely to write a review when they have a bad experience than when they have a good one. Customers often feel a bad review reflects the actual quality of your business. Negative reviews can show you where your product or service needs improvement, but they can also cost sales. Reputation Lobby helps take control of negative reviews so you have a chance to make things right with clients before they vent their frustrations.

Show past customers you care and make a good first impression on new ones. Contact Reputation Lobby to find out more.



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